Not only is it important to find yourself new customers, but it is also equally crucial, if not more so, to maintain a satisfactory relationship with your current ones. Your clients, both old and new, need to know that you will be there to answer any questions they have, respond to their concerns, and listen to any feedback they want to share with you. In short, they need to know you are there for them, especially when they need you. Properly handling your social media accounts can help you accomplish this.