PPC advertising works by displaying ads on search engine results pages (SERPs), social media platforms, or other websites. Advertisers bid on specific keywords or phrases that are relevant to their target audience, and when someone searches for those keywords, their ad is displayed.

One of the biggest advantages of PPC advertising is that it allows businesses to target specific demographics and geographic regions. Advertisers can set specific criteria for who sees their ads, such as age, gender, location, and interests, which means they can reach people who are most likely to be interested in their products or services.

Another benefit of PPC advertising is that it provides real-time data on the performance of ads, including how many clicks they receive, how much they cost, and how many conversions they generate. This data allows businesses to make informed decisions about their advertising strategies and adjust their campaigns as needed to improve their return on investment (ROI).