Social media marketing refers to the process of using social media platforms to promote a brand, product, or service. This can involve creating and sharing content on social media channels such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as engaging with followers and running paid advertising campaigns.

The goal of social media marketing is to build a strong online presence and increase brand awareness, engagement, and ultimately, sales. It can be an effective way to reach a large audience, build relationships with customers, and generate leads.

To be successful in social media marketing, it’s important to develop a solid strategy that aligns with your business goals and target audience. This may involve conducting market research, creating a content calendar, establishing key performance indicators, and regularly measuring and analyzing your results.